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UNIQUE PROCESS + MEASURED OUTCOME = CONFIDENCE

UNIQUE PROCESS + MEASURED OUTCOME = CONFIDENCE

Do you feel uncomfortable when you share your fees with potential clients?

Have you ever said to yourself “I cannot charge that much”?

Well, you are not alone.

One of the best ways to present your fees with confidence and differentiate your business, and increase your perceived value is to develop a set of unique processes that you can offer your clientele. In any line of business, good marketing will get you going… but ultimately, we get paid for the results we deliver. As coachpreneurs, we need to know the specific results we deliver for our clients, and we need to track their progress toward these objectives. These measured results earn us client loyalty and new business referrals – and they earn us the right to charge higher fees.

Every result you create for your client has a series of specific steps to get there, right? Think of these steps as a unique process that you guide the client through. Here’s where you can make an entrepreneurial quantum leap: your unique processes can be packaged into separate, branded programs, modules or services.

These unique processes are highly-targeted, results-oriented, and very marketable. They can become stand-alone products or value-added components of a larger program. They are brand builders and revenue generators, and they are a shortcut to becoming a recognized expert in the marketplace. But that is another discussion, today what I want for you is to clarify your unique processes so you know without a doubt you can help your client create the results they truly want and in turn state your fee with confidence!

For example:
As a professional coach, I was attracting a lot of brand-new coaches as clients. As I was mentoring them on how to build their business (the result), I realized that I used a series of specific steps to support them in moving from zero paying clients to 20.

One unique process was identifying the difference between an entrepreneurial mindset and a coaching mindset. What were the measurable results of that process? Achieving their financial goals.

Another unique process was the enrollment conversation. What were the measurable results of that? Increased confidence, booking complementary sessions, and landing paying clients.

Over time, I realized there were 24 unique processes that I was using in my practice. I began to package them and brand them, and from that point, a lot of great business-building opportunities opened up for me. I was able to launch a program, come up with articles for my newsletter, and develop several products.

My brand grew stronger, the referrals poured in, and my confidence went through the roof – all because people knew exactly what I was about and the specific results I could deliver.

Identifying and marketing your unique processes not only serve as an incredible foundation for business development and profit centers but is also a huge confidence booster!

Passion into Profit Coaches Challenge:
1. Take some time to package at least 12 of your coaching processes as a series of unique processes and identify measured outcomes for each unique process.

Teresia LaRocque headshotTeresia LaRocque, MCC, is the Director of Entrepreneurship and Business Building Mentor for the Erickson Business Center— www.ericksonbusinesscenter.com at Erickson College International www.erickson.edu. Teresia is a pioneer in the booming profession of personal coaching, the first recipient of the International Coach Federation’s Master Coach Credential in Canada and co-founder for the Vancouver International Coach Federation chapter. She is the founder and facilitator of the Passion into Profit Program, a customized business building program for coaches and is committed to supporting coaches to take their talent and passion for coaching and make their entrepreneurial dreams come true.

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Source: coachfederation.org

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