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Karen Cappello: “Do You Find Your Niche or Does Your Niche Find You?“

Figuring out a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some marketing experts will say you choose a niche. Others say to decide on a niche.  And still others say you must find your niche. I’d like to take another perspective here.  I’d like to request that you let your niche find you, or that you receive your niche.  Unless you are very clear about who you want to coach, it can be premature to decide on a niche as a new coach. A niche consists of a group of people who have a specific challenge.  Having a niche makes marketing your coaching business much easier, so...

How I (Finally) Got Over My Fear of Public Speaking

I know the feeling all too well now. My chest tightens with panic and my head starts to spin. I begin to focus on the thoughts racing through my head and forget what is supposed to be coming out of my mouth. Sometimes I even forget to breathe, causing my voice to crack. how to talk to women That’s how bad my fear of public speaking used to be. Each time I would stand in front of an audience, the ball of tension would start to form deep in my chest, and I knew all was lost. So, one day, I decided to do something about it. Before I get into the details, I want to clarify that I’m not convinced it’s possible to...

Why Every Entrepreneur Should Have a Mentor

“Being an entrepreneur isn't an easy job,” says Andres Teran, cofounder of Toplist, a social shopping recommendation startup. “There are moments that you have nothing and feel like things are never going to getting better.” Teran is referring to the days before his company's vital pivot point, when he and his team had dedicated their lives to creating a site they loved with features they themselves would want. “Toplist, before being an app, was a website where people shuffled around cool products curated by their own interests,” says Teran. “We worked hard to...

WHAT’S STOPPING YOU?

This is part of an ongoing series. Two artists and academics from London (DASHNDEM) were inspired to create their Reaching Re-Birth project for the fourth Athens Biennale (Now What?), examining how techniques of the ‘self’ – more specifically life coaching – can aid citizens of recession hit Greece to overcome hardship. Eleven coaches, all ICF members, from around the world were invited to employ their guidelines and strategies to aid citizens in approaching re-birth. Today is coaching tip number one about being a person of action. Katerina Kanelidou, PCC, asks viewers:...

How Many Days Can You Go Without Checking Email or Social Media?

Several weeks ago I decided to try a simple experiment. I opted to check email and social media accounts only three times in a week. I wanted to see what effect this less frequent, non-daily checking would have on my productivity and social connections. natural diabetes cure Many years ago when the web was a lot smaller and email was less popular, this would have been no big deal. In the mid 1990s I could get away withchecking email a few times a week, even in business. People often didn’t expect a fast turnaround via email. If they needed a fast response, they’d use the phone. Today it’s become common,...

UNIQUE PROCESS + MEASURED OUTCOME = CONFIDENCE

Do you feel uncomfortable when you share your fees with potential clients? Have you ever said to yourself “I cannot charge that much”? Well, you are not alone. One of the best ways to present your fees with confidence and differentiate your business, and increase your perceived value is to develop a set of unique processes that you can offer your clientele. In any line of business, good marketing will get you going… but ultimately, we get paid for the results we deliver. As coachpreneurs, we need to know the specific results we deliver for our clients, and we need to track their progress toward these objectives....